About Us


Roundup brings the global phenomenon of gourmet food trucks to the Middle East!


Founded by young entrepreneur Rafia AlMulla, Roundup is the largest business solution on wheels, servicing a one stop shop for the business-service automotive industry in the GCC with worldwide distribution rights.


Roundups makes sure that food trucks are docked at all the major events, gigs and shows in UAE.



WE ARE THE LEADING PROVIDERS OF
FOOD TRUCKS IN THE COUNTRY

Our Locations
Find your favorite food truck in a neighborhood near you!

Abu Dhabi

Dammam

Dubai

Riyadh

Roundup Food Trucks

The Customer Experience

Survey results show that food truck customers like the food and enjoy the experience. Diners also like the speed and convenience of food trucks and are willing to pay for quality. The average customer interviewed spent $9.80 at lunch and $14.99 at dinner. Almost all diners interviewed said they planned to continue patronizing food trucks.

Food Trucks as a Business

Food trucks cost much less to start and run than a traditional brick-and-mortar restaurant. They can also quickly and easily test new concepts, menus and recipes. Food trucks are tightly focused on their customers, interacting closely and intimately with patrons every day, both in person and through the extensive use of social media. These interactions provide instant insights into menu and food preferences.

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