Survey results show that food truck customers like the food and enjoy the experience. Diners also like the speed and convenience of food trucks and are willing to pay for quality. The average customer interviewed spent $9.80 at lunch and $14.99 at dinner. Almost all diners interviewed said they planned to continue patronizing food trucks.
Food trucks cost much less to start and run than a traditional brick-and-mortar restaurant. They can also quickly and easily test new concepts, menus and recipes. Food trucks are tightly focused on their customers, interacting closely and intimately with patrons every day, both in person and through the extensive use of social media. These interactions provide instant insights into menu and food preferences.Know More